the trust of a creator. guaranteed reach.
Podcasts, YouTube videos, social, creators, branded content: your audience chooses this content and trusts the people behind it. Our media creative team tailors your campaign to each one of them. And we guarantee what you get: if we under-deliver, we add more at our cost.
the proof, sources included.
of people trust a recommendation more than an ad. That's what our hosts and creators deliver.
Nielsen, 2020purchase intent when the ad lives in a premium environment rather than just any feed.
PA Consulting x The Trade Desk, 2025That's all the Québecers who find social ads relevant. A creator's content is something people follow by choice.
NETendances, 2024YouTube is the top streaming platform in Canada, and 32% of podcast listening happens there. Our shows are on it, in video.
Numeris / Edisonad avoidance in podcasts, versus 25% on TV and 33% in online video. The lowest of any medium.
Signal Hill, Canadian Podcast Listener 2025brand recall after a podcast ad, and +10 points of awareness compared with brands that aren't there.
Nielsen, 2025of people buy after hearing a podcast ad, and 27% go look up the brand.
Sounds Profitable x Signal Hill, 2025purchase intent when the ad is read by the host, in their own words.
Nielsen, 2025one campaign, rewritten for every creator and every show.
That's why a Matière integration doesn't sound like an ad. Our media creative department adapts your message to each property, instead of pasting the same spot everywhere.
- 1One big idea, for your brand
Our media creative team starts from your objective and your audience, not from a format to fill.
- 2Rewritten for every creator
The same idea, adapted to the voice of each host and creator, and to the world of each show. Never the same 30 seconds copied everywhere.
- 3Built with production
A creative kickoff brings together the director, research, the host and media creative before the first line of script.
- 4Approved by you
You approve every script before shooting. Your product becomes part of the story, not an interruption.
we don't sell a promise, we guarantee a floor.
Every Matière proposal comes with guaranteed reach. If we don't deliver it, we add more at our cost. The risk moves from your side to ours.
A clear wrap-up at the end of the campaign: actual listens and impressions, always kept separate, engagement, clicks and promo codes. You leave with all your integrations.
We set a floor on reach, measured to the IAB First 30 days standard, and on engagement. Not a projection: a commitment.
If we fall below the floor, we add placements at our cost, on your show or on a similar audience, until we deliver.
If we deliver more than the floor, the extra is yours.
No refund to claim: we deliver, in additional placements.
Audience and engagement. Your sales also depend on your offer: we measure them, we don't promise them.
we bill 30 days, you keep the asset.
We build our proposals on listens from the first 30 days. The episode itself stays online forever and keeps delivering listens months after the campaign ends, at no extra cost. Anything that comes in after day 30 is a bonus.
built to compete with the web giants.
Delivered by the host or creator, in audio, video or on social, your message carries the attention of a premium medium, at a price designed to stack up against your Meta line.
- 1Price follows the audience
A CPM by audience segment, in podcasts, video, social or with a creator. You know who you're talking to.
- 2Direct, no middleman
No platform between you and the creator. The value stays in the content, not in the fees.
- 3Three tailored offers
Matched to your investment, with the same guarantee. You choose the scale, not the level of risk.
- 4Everything is costed
Listens and impressions kept separate, anything added at no charge listed with its value, and the value per dollar of each offer, always above 1.
- 5Trade, if it suits you
Your products or services can count toward the deal, in exchange for media of equivalent value.
| Criterion | Standard social ad | Matière integration |
|---|---|---|
| Who's talking | Your ad, between two posts | A host or creator the audience trusts, in their own words |
| Attention | A few seconds of scrolling | A listening moment people chose, at the heart of the content |
| Context | A feed you don't control | An environment rated in advance, with a script you approved |
| Reach | Estimated, at best | Guaranteed: below the floor, we add more at our cost |
| After the campaign | The ad disappears as soon as you stop paying | The episode stays online and keeps delivering, and you keep the clips for 12 months |
Every proposal shows its value per dollar: the real value of what you get divided by your investment, always above 1.
we don't replace your channels. we do what they no longer do.
I already do Meta
On Meta, you rent attention in a feed you don't control. In Québec, 13% find social ads relevant and 40% find them annoying. With us, you buy a context of trust.
NETendances, 2024I already do TV
TV viewing hours dropped 9% in one year in French-speaking Québec. Our filmed shows and YouTube channels reach the same audience, in video, at a moment they chose.
CRTC, 2024-2025I already do radio
Radio listening is at its lowest level in 5 years. Podcasts and programmatic audio keep the power of the voice, on demand, and the episode stays online.
CRTC, 2024-2025I want sales, not awareness
95% of buyers are out of market at any given time. Winning brands invest about 60% in brand building. We do both: awareness, plus a promo code, a trackable link or an affiliate link to measure.
Ehrenberg-Bass, 2021 · Binet and Fieldnothing is left to chance.
What you control, from the first call to air time.
- Every property carries a level: all advertisers, or cautious with approval
- No-go categories defined for each property
- You know what environment you're entering before you sign
- You approve the script before recording
- 48-hour notice before release
- Integration removed within 24 hours if needed
- Category exclusivity during your campaign, when selected
- No competing brand on the property at the same time
- Hosts selected under an editorial code of conduct
- Documented editorial guidelines for each show
- Respect, non-discrimination, zero disinformation
- Episode or integration removed within 24 hours
- Proactive notice to the advertisers concerned
numbers you can stand behind.
Everything we deliver shows up in your client portal during the campaign, then in the final report.
5% of your Meta line.
Move 5% of your Meta or Google line to Québec creators. Same KPI, same rigour, one report. If we don't deliver the floor, we add more.