your customers follow Québec creators.
Matière brings together Québec's most followed podcasts, YouTube channels and creators. Shift part of your Meta and Google spend to local content, with one team from idea to report, and measured results.
5 minutes · no commitment · 3 offers with guaranteed reacha province-wide audience, in audio, in video and in the feed.
the creator's voice becomes yours.
The audiences of our shows, our YouTube channels and our creators choose to be there. They trust the person speaking, and they remember the brand that comes with them, in audio, in video or in the feed.
Sources: Nielsen, 2020 · PA Consulting x The Trade Desk, 2025 · NETendances, 2024 · Signal Hill, 2025
All the evidence and our rates →$4.8 billion in Québec ad spend leaves Québec every year.
About 4 out of every 5 ad dollars go to the foreign web giants. Bring part of your investment back to Québec creators, measured, in a context you control.
The A2C's Mouvement média d'ici invites advertisers and agencies to put 25% of their digital budget into local media. Matière is one of them: every dollar invested with us funds Québec content.
Matière order of magnitude: digital advertising in Canada 2025 (IAB Canada) × French-language share × share leaving the countryone audience, eight ways to reach it.
one idea, rewritten for every creator.
Our media creativity department starts from your objective, builds one big idea, then adapts it to the voice of every host, every creator and the world of every show. Your product becomes part of the story, never the same 30 seconds copied everywhere.
How we build the idea →you're buying an ecosystem, not a placement.
Audio, video, social, content you keep and events, with one team: one brief and one report. We sell results, not a show.
Podcasts and YouTube channels, with their social accounts: Sexe Oral, Parenthèse, Ça reste entre nous, Datestable, Un café avec Judith, Double Date and Bogeys & Bozos. Premium inventory we control end to end.
The propertiesQuébec creators and influencers we represent to advertisers. Your campaign reaches beyond our shows when the audience calls for it.
The creatorsThe independent directory of Québec podcasts: 3,400 podcasts, 175,000 episodes. Articles, “presented by” listings and web placements.
Podcasts Québec3 audio and 4K video studios at the Nordelec. Directing, research, editing, social clips and branded content, all in-house.
Productionwe don't sell a promise, we guarantee a floor.
On listens and on impressions, measured to the IAB First 30 days standard.
Below the floor, we add placements at our own cost. The risk moves from your side to ours.
The episode, the video and the clips stay online and keep delivering after the campaign. Anything that comes in after day 30 is a bonus.
from your brief to the report, in 4 steps.
Once the agreement is signed, everything happens in your client portal: your files, your approvals, your calendar and your results.
- 1We agree
Your brief, then three offers matched to your investment, each with its own guaranteed reach.
- 2We prepare
The creative kickoff, your assets, and the scripts you approve before the shoot.
- 3We shoot and publish
You approve every edit before it goes live, on your key dates.
- 4We measure
Results during the campaign, then the final report: listens and impressions, reported separately.
Nothing gets lost in an email. The version you approve is the one that goes on air.
Sign in with a magic link, no password. Your campaign manager is always one click away.