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Ad formats

podcast, video, social, creators. one plan.

We don't just sell podcasts. We sell an audience, wherever it is: in audio, in video, on social, with our creators and in person. Our media creative team adapts every integration to the creator and the show carrying it, and you approve it before it goes out.

By objective

Awareness

Brand presence during active listening, at scale.

Consideration

Step into the editorial content and build a connection with the audience.

Conversion

A trackable mechanic and a single call to action.

The catalogue

eight ways to reach your audience.

podcast

Presented-by mention (15 s)Opening billboard (10 s)Partner billboard (10 s)Host-read pre-roll (30 s)Host-read mid-roll (60 s)Sponsored segment (2-3 min)Segment of the weekCo-produced editorial capsuleDedicated episode (5 clips included)Supplied spot (15 or 30 s)On-site shoot at your location
Read by the host, in their own words, in audio and video. Promo code, trackable link and on-screen banner included.

programmatic audio

15 s spot, specific show30 s spot, specific show15 s spot, Matière network30 s spot, Matière network
Your spot dynamically inserted into a specific show or across the whole Matière network, back catalogue included. Big scale, at the best cost.

YouTube video

YouTube host-read integrationProduct placement on setOn-screen bannerBroadcast on Crave (bonus)
100% video channels and filmed shows: a native video audience, and your product on screen every episode.

social

Sponsored postShow storyContest or giveawayAd on Matière accountsBrand watermarkManaged paid amplification
The accounts of our shows and of Matière: the show's community, right in its everyday feed.

creators and influence

Influencer ReelInfluencer postInfluencer story with linkLinkedIn post by Judith FetzerAffiliate link (performance-based)
Québec creators, on their own accounts: the voice of a person their community trusts.

content creation

Produced branded content9:16 and 16:9 cuts, 12-month rightsAdditional clipsNew host-readStudio access
Our team designs and produces for you, at the Nordelec studio or at your place. Assets you keep.

web and discoverability

Web displayNewsletter sponsorshipSEO article + backlink“Presented by” listing on Podcasts QuébecPlacement by domain authoritySitegrow syndication
A lasting presence that keeps working over time, with Podcasts Québec. And citability: showing up in answers from ChatGPT, Gemini and Perplexity.

events

Live event sponsorshipMonthly live show with an audienceMeet & greet and on-site shoot
Meet the audience in person, at a high point, and leave with content.
Signature projects

Season presenter, founding partner, category exclusivity, branded series.

Season presenterFounding partnerCategory exclusivityPress release in Grenier aux nouvelles
Let's talk
Two ways in

we fit into your calendar, not the other way around.

Before a season launches

Your brand comes in at the concept stage and lives with the show all season long.

Mid-season

The brief comes in, and we slot targeted integrations into upcoming episodes, with a start and end date.

Guaranteed reach and brand safety

every format comes with a guaranteed floor.

Measured to the IAB First 30 days standard. If we fall below the floor, we add more at our cost. And you approve every script before recording.

Our guarantee
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