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Matière for creators

monetizing your content is our job.

Matière is the sales house for Québec creators. We find the advertisers, build the campaigns and handle the invoicing. You make content. And if you want, we'll produce with you.

Create my creator profileHow it works
What we do for you

Everything you need to make a living from your content

MonetizeAdvertisers for your showOur sales team places your inventory with national brands and agencies.Monetize →ProduceA real studio, a real team3 audio and 4K video studios at the Nordelec, directing, editing, social clips.Produce →Get discoveredYour profile on Podcasts QuébecThe directory of Québec podcasts: 3,400 podcasts, and the advertisers who browse it.Podcasts Québec →
The Matière network in 2025

An audience brands want to reach

10.2Mcumulative listens
161.7Msocial impressions
1.2Mcombined followers
5 yearsof Sexe Oral at #1 on Apple Podcasts fr-CA
Investing in local media

we've lost the attention. we haven't lost the money yet.

Every year, about $4.8 billion in Québec advertising goes to foreign web giants. It's not a talent problem: it's a plumbing problem. Matière is the plumbing that brings that money back to Québec creators.

4 in 5ad dollars in Québec go abroadMatière estimate, IAB, CRTC, CEM 2025
6%is all the Canadian digital advertising that goes to Canadian companiesIAB Canada, 2024
101local media outlets closed in Québec between 2008 and 2024Cogeco brief, 2026-2027
$48Ma year for Québec creators if we bring back just 1% of what leavesMatière calculation
Why it's hard to make a living from your content

five things hold Québec creators back. we fix all five.

The same content monetized by the platform earns you a few dollars per thousand. Sold directly to a brand, in your voice, it can be worth 10 times more.

SalesNobody to go knock on brands' and agencies' doors. Our sales team does it for you.
PricingNo clear price for your audience. We set a CPM rate per segment, like a real media company.
ExecutionBrief, script, approvals, invoicing: we handle it all, you make your content.
ScaleOn your own, you're too small for big campaigns. With the Matière network, you get into national plans.
CredibilityBrands buy what they understand. We sell them your audience with guaranteed reach.
How it works

Four steps, not one more

  1. 1You share your numbers

    Listens, views, followers, audience profile.

  2. 2We match you

    With campaigns that fit your content and your audience.

  3. 3You decide

    You see the brief and you accept or not. No exclusivity, no obligation.

  4. 4We handle everything

    From script to payment, with a single contact at Matière. We only get paid when you do.

Questions

Before you get started

Do I have to be exclusive to Matière?No. You accept each campaign, or you turn it down.
How much does it cost me?Nothing up front. We share the revenue from the campaigns we find for you.
My podcast is small. Is it worth it?Tell us about your project anyway: we look at your audience, not just your numbers.
I want to launch a podcast from scratch.Check out the Produce page: we'll support you from idea to launch.

Ready to monetize your content?

Tell us about your project. We'll get back to you, whether you're established or just starting out.

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